HOORAY! My new book, Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves was published today by Palgrave!!! The book is open access (CC-BY) so you can download it right now for free, either from Palgrave Connect, which has it available in PDF or epub format, or from bookshops like the Amazons, where the Kindle version costs $0 or £0, or from various other places. You can even convert it to another format, make an audiobook version of it, or remix it so long as you attribute me as the author.

In Seeing Ourselves Through Technology, I analyse three intertwined modes of online self-representation: visual, written and quantitative. I explores topics like the meaning of Instagram filters, smartphone apps that write your diary for you, and the ways in which governments and commercial entities create their own representations of us from the digital traces we leave behind as we go through our lives.

I received some very nice endorsements from scholars I highly respect:

“Rettberg fills an important gap in the existing literature with insightful analysis of a wide variety of very recent digital practices. Her writing presents an appealing voice of academic authority that is inflected with a personal experience strongly grounded in an ethos of embodied and situated knowledge. Rettberg explains what it means to be a participant observer who tracks her own movements, emotions, and interactions with ubiquitous technologies and many other means of self-surveillance. This is a timely and compact scholarly monograph that provides an extended critical interpretation of a contemporary topic. As an important feminist new media theorist, Rettberg is worth listening to.” – Elizabeth Losh, University of California, San Diego, USA

“Jill Walker Rettberg challenges us to take seriously selfies and other forms of digital self-expression and understand them in the broader context of culture and power. In so doing, she connects important ideas and theories about aesthetics, privacy, art and data to explore and explain contemporary data-fication of the body and identity. I will never look at a selfie the same way again.” – Steve Jones, University of Illinois, USA

“Rettberg’s incisive examination of contemporary tools and habits of self-documentation – blogs and Facebook updates, Fitbits and selfies – reveals the ways those practices relate to centuries-old patterns like autobiography and self-portraits. She also demonstrates that contemporary distaste for self-documentation is often motivated by a desire to discipline or silence the (non-elite) practitioners, a habit targeted with special ferocity at young women. Seeing Ourselves… is essential reading for anyone wanting to understand the history and patterns of self-documentation.” – Clay Shirky, New York University, USA

And of course, I would love to hear what you think!

Cover image of Jill Walker Rettberg's book "Seeing Ourselves Through Technology"
The cover of my new book

Discover more from Jill Walker Rettberg

Subscribe to get the latest posts sent to your email.

2 thoughts on “New book out now: Seeing Ourselves Through Technology

  1. Daisy Pignetti

    This is great! Thanks so much for sharing so quickly!

  2. Peter GWEE

    Greetings Jill,
    I have yet to start blogging but is fully committed to journey on after attending a short course on online marketing. It is indeed an epic journey out there full of promise and also a wilderness.

    I have fully enjoyed your 2nd edition Blogging book; your quotation from the Book of Matthew on the Parable of the Sower was especially striking for me. It brought home to me the message although the lost may be many but the benefits will be great.

    Thank you so much and God bless.

    PeterGWEE
    Singaporean

Leave A Comment

Recommended Posts

Screenshot of a paragraph from a New York Times article published May 12, 2026. Text reads: "The price of tomatoes -tart bursts of flavor in salads and sandwiches — surged nearly 40 percent in April from a year ago on a combination of bad weather, high tariffs and climbing transportation costs."
AI STORIES

Genre glitches and unexpected promotional phrases as a sign of AI writing

A genre glitch is a characteristic of LLM-assisted writing where the text suddenly switches genre, typically inserting a short promotional phrase full of sensory details into an informational text. Genre glitches occur when a word in the generated text is heavily associated with a genre or context that is markedly […]

Top of a ransom note from Shinyhunters hacking group. Text reads: "SHINYHUNTERS rooting your systems since '19 ;) ShinyHunters has breached Instructure (again). Instead of contacting us to resolve it they ignored us and did some "security patches"."
Networked Politics University politics

UiB self-hosts the open source version of Canvas, so wasn’t affected by the breach

On May 1st Canvas announced a security breach, and then yesterday the system was hacked. The login page was replaced by a ransom note: if universities don’t pay up by 12 May, student data will be released. Here’s what the login page looked like yesterday: Way back in 2015, when […]

AI and algorithmic culture Networked Politics

AI-generated images, fascist aesthetics: Dieselbrølet and Heimatstrom

My German is pretty dodgy, so when I first saw Heimatstrom on Bluesky, shared by Roland Meyer, a professor of visual culture at Universität Zürich’s Digital Society Initiative, I misinterpreted it and thought it was a far-right campaign. But no, Heimatstrom is a group of left-wing environmentalists using fascist AI […]

Photo of a billboard ad at Oslo S train station showing a smiliing conductor and the text "Du må ikke sove. Joda, bare sov du."
AI STORIES

“Du må ikke sove”: a floating motif detached from its meaning (or: LLMs can write Norwegian but miss cultural references)

There’s a new ad for the train between Stavanger and Oslo in Norway that uses a line from Arnulf Øverland’s famous anti-fascist poem Du må ikke sove (“You must not sleep”). Du må ikke sove, you must not sleep, the ad says. And then it flips it, jovially, joda, bare […]

Academics in Norway: Sign this petition asking for research-based discussions of how to use AI in universities

I just signed a petition calling for Norwegian universities to use research expertise on AI when deciding how to implement it, rather than having decisions be made mostly administratively. ,  If you are a researcher in Norway, please read it and sign it if you agree – and share with anyone else who might be interested. The petition was written by three researchers at UiT: Maria Danielsen (a philosopher who completed her PhD in 2025 on AI and ethics, including discussions of art and working life), Knut Ørke (Norwegian as a second language), and Holger Pötzsch (a professor of media studies with many years of research on digital media, video games, disruption, and working life, among other topics).  This is not about preventing researchers from exploring AI methods in their research. It is about not uncritically accepting the hype that everyone must use AI everywhere without critical reflection. It is about not introducing Copilot as the default option in word processors, or training PhD candidates to believe they will fall behind if they do not use AI when writing articles, without proper academic discussion. Changes like these should be knowledge-based and discussed academically, not merely decided administratively, because they alter the epistemological foundations of research. Maria wrote to me a couple of months ago because she had read my opinion piece in Aftenposten in which I called for a strong brake on the use of language models in knowledge work. She was part of a committee tasked with developing UiT’s AI strategy and was concerned because there was so much hype and so few members of the committee with actual expertise in AI. I fully support the petition. There are probably some good uses for AI in research, but the uncritical, hype-driven insistence that we must simply adopt it everywhere is highly risky. There are many researchers in Norway with strong expertise in AI, language, ethics, working life, and culture. We must make use of this expertise. This is also partly about respect for research in the humanities, social sciences, psychology, and law. Introducing AI at universities and university colleges is not merely a technical issue, and perhaps not even primarily a technical one. It concerns much more: philosophy of science, methodological reflection, epistemology, writing, publishing, the working environment, and more. […]

screenshot of Grammarly - main text in the middle, names of experts on the left with reccomendations and on the right more info about the expert review feature
AI and algorithmic culture Teaching

Grammarly generated fake expert reviews “by” real scholars

Grammarly is a full on AI plagiarism machine now, generating text, citations (often irrelevant), “humanizing” the text to avoid AI checkers and so on. If you’re an author or scholar, they also have been impersonating and offering “feedback” in your name. Until yesterday, when they discontinued the Expert Review feature due to a class action lawsuit. Here are screenshots of how it worked.