3 thoughts on “elite

  1. Liz Lawley

    I had assumed it was, but decided to do a little sleuthing after I saw your post.

    The “elitedesigners.org” domain name was registered by the Danish firm Robert/Boisen + Likeminded, which appears to count Ikea among its customers. So I’d say yes.

  2. Jill

    Thanks, Liz! They list some of their other sites for IKEA, including ikea-fans.dk, which is a deliberately-terribly designed “fan club site”, complete with an un-anti-aliased spinning logo. You might think the fan club was real if you hadn’t followed the link from the ad agency. Though the member hints and the idea that a fan club would really make a television commercial are a little over the top. I haven’t seen any of these ads on TV or in print – are they actually everywhere? I’m pretty good at ignoring ads. Oh Ikea!, on the other hand, appears to be a real fan site.

  3. mcb

    I’d say it’s an ikea ad campaign.

Leave A Comment

Recommended Posts

Machine Vision

Cultural Representations of Machine Vision: An Experimental Mixed Methods Workshop

Call for submissions to a workshop, Bergen, Norway
Workshop dates: 15-17 August 2022
Proposals due: 15 June

The Machine Vision in Everyday Life project invites proposals for an interdisciplinary workshop using qualitative approaches and digital methods to analyse how machine vision is represented in art, science fiction, games, social media and other forms of cultural and aesthetic expression.