I just signed a petition calling for Norwegian universities to use research expertise on AI when deciding how to implement it, rather than having decisions be made mostly administratively. , If you are a researcher in Norway, please read it and sign it if you agree – and share with anyone else who might be interested. The petition was written by three researchers at UiT: Maria Danielsen (a philosopher who completed her PhD in 2025 on AI and ethics, including discussions of art and working life), Knut Ørke (Norwegian as a second language), and Holger Pötzsch (a professor of media studies with many years of research on digital media, video games, disruption, and working life, among other topics). This is not about preventing researchers from exploring AI methods in their research. It is about not uncritically accepting the hype that everyone must use AI everywhere without critical reflection. It is about not introducing Copilot as the default option in word processors, or training PhD candidates to believe they will fall behind if they do not use AI when writing articles, without proper academic discussion. Changes like these should be knowledge-based and discussed academically, not merely decided administratively, because they alter the epistemological foundations of research. Maria wrote to me a couple of months ago because she had read my opinion piece in Aftenposten in which I called for a strong brake on the use of language models in knowledge work. She was part of a committee tasked with developing UiT’s AI strategy and was concerned because there was so much hype and so few members of the committee with actual expertise in AI. I fully support the petition. There are probably some good uses for AI in research, but the uncritical, hype-driven insistence that we must simply adopt it everywhere is highly risky. There are many researchers in Norway with strong expertise in AI, language, ethics, working life, and culture. We must make use of this expertise. This is also partly about respect for research in the humanities, social sciences, psychology, and law. Introducing AI at universities and university colleges is not merely a technical issue, and perhaps not even primarily a technical one. It concerns much more: philosophy of science, methodological reflection, epistemology, writing, publishing, the working environment, and more. […]
Ian Bogost
Yeah, I hear the Australian vowels too. It’s not an accent of any kind from anywhere in the states. It sounds more like an American-watered-down accent from Oz. I wonder if they did that to make the product seem more “exotic” or something.
Elin
Have you two considered that it might just be that the speaker might be an American living in Australia, or more likely, an Australian living in the US..?
🙂
diane
Wow. Possibly machine-generated speech? It’s funny how some vowels are so flat, and others
are so plummy. But those hard r’s…
KF
Oh, you’re totally right — those are undoubtedly Australian ARs (“each image on the cahd”). I vote for Australian transplanted to the US long enough ago to have lost most of the accent, but not all of it. (Actually, it kinda reminds me of the lingering bits of Nic Harcourt’s Manchester accent…)
Jill
So there is no native US accent like this? Wow, then I’ve been hearing a lof of Australians-gone-American lately. There are quite a few in broadcast media – I don’t think I’ve met anyone personally who speaks like this.
Lesley
Or perhaps an Australian pretending to be American?
Jill
But what do Americans hear and think when they hear such an accent? Does it just sound American (until you have some weird Australian-Norwegian blogger specifically ask you about the vowels) or does it have some kind of attraction, like somehow you know, native and homely yet with a tinge of exoticism? To me it sounds kind of odd, but since it’s actually fairly common in broadcast media, and specifically chosen for this ad, I’m thinking it sounds different to an American?
Of course, as a Australian-Norwegian, I’m rather taken by the fantasy that Australians may have actually subversively taken over the world, thinly disguising themselves as nationals of every other country with accents close enough to their hosts that their true identity is only signalled to their own kind. There’s probably some kind of message in that accent that I’ll discover if I listen closely enough.
Damn, I should never have alerted you to that!
diane
Like a secret handshake! Thanks for making me smile 🙂
I don’t think the accent sounds like anything I’ve ever heard here, except for the moments when the speaker has the flat standard American midwest accent, which to my New England ears is “no accent,” cuz it’s not marked regionally like the speaker’s from Boston or Tennessee or Minnesota etc. Are Australian accents “americanizing” ? That would be a pity.
Ian Bogost
But what do Americans hear and think when they hear such an accent?
I think most American’s can’t distinguish between non-American English-language accents. That is, most Americans hear Australian, NZ, British, Scottish, Irish, as more or less the same. Or rather, they hear them as different but can’t tell you where the accent is from. In particular, Americans mistake Australians for British. So, I think most Americans would hear it as slightly sophisticated but not snobbish.
As for me, it just sounds Australian, albeit in a reduced form. It just makes me ask the same questions you are asking. That’s more or less what Elin is suggesting: it’s a “real” accent, not a put-on, but certainly not as strong as it could be.
Mark Bernstein
Thanks to Hollywood, a lot of Americans *can* distinguish Australian from Oxbridge. And almost all Americans have a reasonable shot at distinguishing Edinburgh from Dublin from Liverpool.
(Americans mistake Australian for British for the same reason that a studio offered Cary Grant the part of Henry Higggins in My Fair Lady.)
The _Aperture_ speaker reads as an Australian who lives in the US, or conceivably a Yank living in Australia. There’s a possibility of some New England influence too: those a’s could almost be South Boston or perhaps coastal Maine.
Bil Cole
Mark’s right. We Yanks can identify Australian accents in a minute, as well as most of the more extreme regional Englishes. Finer distinctions elude us (e.g., we will mistake New Zealanders for Australian). And mixed accents may get assigned to some place we *think* has a distinctive accent but which we’ve never heard (my wife’s very slight German accent gets guesses like “Canadian?” or “Somewhere in the Midwest?). On the video, my first thought was affected-Manhattan-gallery-owner until I heard “cahd.” Then I was just puzzled. Maybe those Aussie a’s are like Canadian ou’s — the last, indelible mark of regional speech. If you listen to hockey broadcasts, the announcers will sound like generic TV sports voices until they have to say “about” and it comes out as “abooot”.
Jill
The last, indelible mark of regional speech. Yes, that’s probably about it 🙂
But ya know, most Americans (apart from my esteemed friends) ask me if I’m from Britain. No, Australia. I usually don’t go into the whole Norway and Australia thing. Too complicated altogether.
Of course sometimes I have to use an interpreter. Those phone calls can be really, really annoying. (I absolutely cannot understand how come Americans often think I’m saying “i” when I’m saying the letter “a” – and vice versa.)
jess
Thereís a possibility of some New England influence too: those aís could almost be South Boston or perhaps coastal Maine.
Funny, I was actually expecting to hear a Down East accent when I read Jill’s description, but after listing to the clip, no. It’s not even close to either a Maine or Boston accent. Definitely Australian.
(FWIW, examples of the Down East accent can be heard here, under the Tapes and CDs section)
paul
Many Boston accents sound to me (as an australian) like a normal american accent which occasionally throws in a broard australian vowel, then switches back to american. Its a very odd, disjointed sound. The most notable vowel is the a in words like car park (pronounced cah pahk), exactly the same way an aussie would say it.
There’s a good example here: http://www.youtube.com/watch?v=RbK4cL3QSc0
Frank Gerace
What is the accent of the gecko in the GEICO (auto insurance) commercial? I say ausatralian but a student says english and he should know because he lived in both places. It just shows that some people can’t distinguish. I’m not sure who couldn’t him or me.
Sluggo
The accent is Cockney. Think Michael Caine for a reference.
The reason is obscure, far from obvious and has to do with an advertising agency going for a working-class voice, but nothing to do with Australia.