Reminded of the Flylady by Diane (2 March) and Mark I signed up for her mailing list. The mailing list of July ’96 mums I used to be on discussed the Flylady, so I’d been to her site before but have never subscribed to her organisational tips list. Well. This morning I woke to half a dozen emails from her, just since last night. Not at all the daily “here’s a good way of organising your kids’ toys” style emails I’d expected. Constant and very personal “mentoring” is going on here – to a mailing list that apparently has 126,000 subscribers. I mean, look:

PLEASE GO TO BED:YOU NEED YOUR REST!

Date: Saturday, March 8, 2003
Time: 11:45PM EST (GMT-05:00)

Its getting late on the east coast of the USA. I really want you
to go to bed. Getting up is much easier when you get plenty of
sleep.

The rest of you better be thinking about getting your body under
those sheets shortly.

Consider yourself tucked in!

This after an email asking whether we’ve remembered to hug ourselves, another reminding us to have our nightly bubble bath, do we know where our laundry is, have we checked our hot spots and OK, everyone, right now: spend two minutes doing a room rescue!

As Mark says, there’s “something” here. The emails, and the web site, are very personal and caring, though care takes on something of a new meaning when it’s mass-distributed – though emails and site do appear to be written by a real, caring person. I doubt I’ll be able to take this many emails for long (especially since the good night messages reach me at 5 am) but who knows, perhaps I really will shine my sink.


Discover more from Jill Walker Rettberg

Subscribe to get the latest posts sent to your email.

5 thoughts on “mass-distributed care

  1. Christian

    your blogg design is not working in netscape. Your title. 🙂

  2. mcb

    I’d find those emails definitely a bit too much- I’ve never been fond of that overly familiar style, especially when, as you said, it’s a mass email-out. I’d be blocking sender before too long!

  3. Hanne-Lovise

    This sounded like incredibly annoying spam-mails to me (although I did like the “hot spot” theory…)
    Just before I read your post I had deleted my usual amount of spam after checking the mail adresses and subjects, but one of them intrigued me into taking a further look – (it came to my university address where I normally don¥t receive spam). The subject said: “Re: This will be my last try :)” – as if I had sent this “UV” (hm, do I know anyone with these initials?) a previous mail. I knew I hadn¥t, and I had seen this trick before, but then with a more obvious spam-subject like “RE: free degree request”, but I still opened:

    “Sorry I missed you, if you still can’t get hold of me I’ll be at the usual place http://www.world-dating.com
    by the way did you catch my new picture :))

    Best wishes

    UV”

    Reading the words “www.world-dating.com” I suppose that this was a spam and not a mis-sent mail, trying to get me into visiting their site…
    Doesn¥t the personal tone (the smiley faces, best wishes etc) remind you of the Flylady mails? Or the kind of “forced” second-person identification you have written about (f.ex. online caroline)? Do you think this personal, casual, mail-correspondence-mimicking style, pretending to be from a real person that you have previously written to, a new trend also within unsolicited spam?

  4. Jill

    YES! I’ve had that kind of spam too, and like you, I’ve read it more than the regular kind… I’ve actually included a few examples like this in a chapter in my thesis too 🙂

    Hanne-Lovise, when are you going to start blogging? 🙂

  5. andedammen

    Husmorveven
    Det har vÊrt f oppdateringer i Andedammen i det siste, mens jeg har vÊrt travel, lite blogginspirert og – tro

Leave A Comment

Recommended Posts

Screenshot of a paragraph from a New York Times article published May 12, 2026. Text reads: "The price of tomatoes -tart bursts of flavor in salads and sandwiches — surged nearly 40 percent in April from a year ago on a combination of bad weather, high tariffs and climbing transportation costs."
AI STORIES

Genre glitches and unexpected promotional phrases as a sign of AI writing

A genre glitch is a characteristic of LLM-assisted writing where the text suddenly switches genre, typically inserting a short promotional phrase full of sensory details into an informational text. Genre glitches occur when a word in the generated text is heavily associated with a genre or context that is markedly […]

Top of a ransom note from Shinyhunters hacking group. Text reads: "SHINYHUNTERS rooting your systems since '19 ;) ShinyHunters has breached Instructure (again). Instead of contacting us to resolve it they ignored us and did some "security patches"."
Networked Politics University politics

UiB self-hosts the open source version of Canvas, so wasn’t affected by the breach

On May 1st Canvas announced a security breach, and then yesterday the system was hacked. The login page was replaced by a ransom note: if universities don’t pay up by 12 May, student data will be released. Here’s what the login page looked like yesterday: Way back in 2015, when […]

AI and algorithmic culture Networked Politics

AI-generated images, fascist aesthetics: Dieselbrølet and Heimatstrom

My German is pretty dodgy, so when I first saw Heimatstrom on Bluesky, shared by Roland Meyer, a professor of visual culture at Universität Zürich’s Digital Society Initiative, I misinterpreted it and thought it was a far-right campaign. But no, Heimatstrom is a group of left-wing environmentalists using fascist AI […]

Photo of a billboard ad at Oslo S train station showing a smiliing conductor and the text "Du må ikke sove. Joda, bare sov du."
AI STORIES

“Du må ikke sove”: a floating motif detached from its meaning (or: LLMs can write Norwegian but miss cultural references)

There’s a new ad for the train between Stavanger and Oslo in Norway that uses a line from Arnulf Øverland’s famous anti-fascist poem Du må ikke sove (“You must not sleep”). Du må ikke sove, you must not sleep, the ad says. And then it flips it, jovially, joda, bare […]

Academics in Norway: Sign this petition asking for research-based discussions of how to use AI in universities

I just signed a petition calling for Norwegian universities to use research expertise on AI when deciding how to implement it, rather than having decisions be made mostly administratively. ,  If you are a researcher in Norway, please read it and sign it if you agree – and share with anyone else who might be interested. The petition was written by three researchers at UiT: Maria Danielsen (a philosopher who completed her PhD in 2025 on AI and ethics, including discussions of art and working life), Knut Ørke (Norwegian as a second language), and Holger Pötzsch (a professor of media studies with many years of research on digital media, video games, disruption, and working life, among other topics).  This is not about preventing researchers from exploring AI methods in their research. It is about not uncritically accepting the hype that everyone must use AI everywhere without critical reflection. It is about not introducing Copilot as the default option in word processors, or training PhD candidates to believe they will fall behind if they do not use AI when writing articles, without proper academic discussion. Changes like these should be knowledge-based and discussed academically, not merely decided administratively, because they alter the epistemological foundations of research. Maria wrote to me a couple of months ago because she had read my opinion piece in Aftenposten in which I called for a strong brake on the use of language models in knowledge work. She was part of a committee tasked with developing UiT’s AI strategy and was concerned because there was so much hype and so few members of the committee with actual expertise in AI. I fully support the petition. There are probably some good uses for AI in research, but the uncritical, hype-driven insistence that we must simply adopt it everywhere is highly risky. There are many researchers in Norway with strong expertise in AI, language, ethics, working life, and culture. We must make use of this expertise. This is also partly about respect for research in the humanities, social sciences, psychology, and law. Introducing AI at universities and university colleges is not merely a technical issue, and perhaps not even primarily a technical one. It concerns much more: philosophy of science, methodological reflection, epistemology, writing, publishing, the working environment, and more. […]

screenshot of Grammarly - main text in the middle, names of experts on the left with reccomendations and on the right more info about the expert review feature
AI and algorithmic culture Teaching

Grammarly generated fake expert reviews “by” real scholars

Grammarly is a full on AI plagiarism machine now, generating text, citations (often irrelevant), “humanizing” the text to avoid AI checkers and so on. If you’re an author or scholar, they also have been impersonating and offering “feedback” in your name. Until yesterday, when they discontinued the Expert Review feature due to a class action lawsuit. Here are screenshots of how it worked.