mac ads all about reinforcing stereotypes?
Jean titles her post on this My computer is just like me (not): The new Mac ads are even worse than the old ones – so not only are the Windows and Mac users rather white men of two rather clichÈed stereotypes, they compare the home videos they edited. And guess what, they’re women. The Mac user’s is pretty and well-dressed and described as “professional”, whereas the Windows user’s is a man dressed as a frumpy woman. This makes me want to switch to, oh I don’t know, Linux, I suppose. If you were in any doubt that men are the default and women the aberration (or, on occasion, the creation or possession of men as in this ad), you might want to note how men’s naked bodies are “human anatomy” while women’s naked bodies are “female anatomy” (via Martin).