David Brake added some great links to my Quora question the other day about how great a proportion of the population actually write or read blogs. There are interesting Chinese statistics, but I’m not sure what they mean by “blogs and personal spaces” – around 60% of Chinese internet users use them though. That sounds like a lot too many to be just people writing blogs.

The World Internet Project has some great data. This is a project that was initiated at what is now the USC Annenberg School Center for the Digital Future and where partners in twenty countries gather data about internet usage in their countries. They aim to recruit more partners and cover more of the world, but already there are interesting figures. I looked at their third report (PDF), published in 2012, and was happy to see that they asked people specifically about blogging (hooray!). There are some strange differences between countries. For instance, as many as 20% of users in the United Arab Emirates work on a blog every week – but only 5% in Australia do the same. And while 95% of New Zealanders and 94% of Swedes NEVER work on a blog, only 62% of Mexicans and 61% of people in Cyprus never blog. I wonder what causes such differences? Here’s the chart for internet users who work on blogs:

And here are the charts showing how many internet users read blogs in these countries:

This isn’t directly comparable to the Norwegian data from TNS Gallup, which found that 5% of Norwegians write a blog since I suppose you’d have to combine the different figures here (people who blog daily + weekly etc?) to get the total number of people who blog.

It’s comparing apples and oranges in some ways. I probably can’t really say a lot more than that people blog. More in some countries, less in others. Most people don’t blog. Which isn’t really a great surprise.

1 Comment

  1. Teknik Telekomunikasi

    What are some notable differences in the percentage of internet users who work on blogs and read blogs across various countries, as highlighted by the World Internet Project’s data, and what factors or cultural influences do you think might contribute to these variations? Regards Telkom University

Leave A Comment

Recommended Posts

Triple book talk: Watch James Dobson, Jussi Parikka and me discuss our 2023 books

Thanks to everyone who came to the triple book talk of three recent books on machine vision by James Dobson, Jussi Parikka and me, and thanks for excellent questions. Several people have emailed to asked if we recorded it, and yes we did! Here you go! James and Jussi’s books […]

Image on a black background of a human hand holding a graphic showing the word AI with a blue circuit board pattern inside surrounded by blurred blue and yellow dots and a concentric circular blue design.
AI and algorithmic culture Machine Vision

Four visual registers for imaginaries of machine vision

I’m thrilled to announce another publication from our European Research Council (ERC)-funded research project on Machine Vision: Gabriele de Setaand Anya Shchetvina‘s paper analysing how Chinese AI companies visually present machine vision technologies. They find that the Chinese machine vision imaginary is global, blue and competitive.  De Seta, Gabriele, and Anya Shchetvina. “Imagining Machine […]

Do people flock to talks about ChatGPT because they are scared?

Whenever I give talks about ChatGPT and LLMs, whether to ninth graders, businesses or journalists, I meet people who are hungry for information, who really want to understand this new technology. I’ve interpreted this as interest and a need to understand – but yesterday, Eirik Solheim said that every time […]