This video is amazing – it’s the stuff I teach! From the materiality of writing (handwriting and digital) through hypertext, HTML, XML, the point of it all – I wish I had made this video. And I was so pleased to see that the guy who made it, Michael Wesch, is an Assistant Professor of Cultural Anthropology – and this video is currently the fifth most popular video in the blogosphere, according to Technorati [Update at 9 pm: now it’s the most popular…]. That pretty much dwarfs any conventional kind of popularising research academics are supposed to do. Go digital academics!

I guess the only thing I was left wanting at the end of the video was more about how the machine is using us – the title is the machine is us/ing us after all.


Discover more from Jill Walker Rettberg

Subscribe to get the latest posts sent to your email.

16 thoughts on “(almost) everything I teach in a 3 minute video

  1. jean

    Yes, I watched that earlier today as well–I liked the ending: ‘We’ll have to rethink a few things’

  2. Applied Abstractions

    Web 2.0 animated…

    I can only agree with Jill – I wish I had done this video (that Michael Welsh did). With a small exception: The first three of the last four words, which pushes it a tiny bit over the edge…….

  3. Tama Leaver's GRS Blog

    Ever wondered what Web2.0 meant?…

    This YouTube clip does a pretty good job of explaining it … [Via Jill ]…

  4. Sigrid

    Hi Jill

    thank you for finding this, I have forwarded the link to some friends and colleagues. I have been enjoying reading your blog for quite a while, now that I have “relaunched” my own I may be can “pay you back” by linking to you once in a while.

    Thanks again
    Sigrid

  5. Sigrid

    PS

    I would have liked to see at the end of the video
    weíll need to rethink Ö teaching
    weíll need to rethink Ö learning

  6. Michael Wesch

    Yes, those are obvious ones I wish I had put in there (as I am constantly doing that myself!). This was all done in a flurry of artistic vision – without a script through much of it. I’m hoping to redo it soon, and I’ll be sure to put those in. Thanks for the comments!

  7. […] Michael Wesch an assistant professor of Cultural Anthropology at Kansas State University, has made this wonderful video. A quick run down on Web tech and how it changes the world. This video is so good I think I might start my next media theory class with it. […]

  8. […] Video auf YouTube |via jilltxt […]

  9. […] A linktribution to jill/txt though this video is bouncing all around the blogosphere and technorati-space. […]

  10. […] via jill/txt, check it out: […]

  11. Semifat Sediment

    Cold weekend thoughts….

    It’s really cold out, and my mind wanders….

  12. Sigrid

    Hi Michael Wesch, thank you, great job!
    If you could provide a higher quality version, I am sure even more people would use it for teaching in class.
    Sigrid

  13. dave

    I don’t know if there is a higher quality version, but if so I would love to get my hands on one to save for future use (again to use in a New Media Class). If such a copy exists, maybe it could be turned into a torrent file and shared with people.

  14. […] (via Jill Walker) […]

  15. Albertine

    Heisann, Jill!
    Jeg har fÂtt helt dilla p blogging. Skulle en barsel-permisjon til. Hadde noen venner i jostedalen som satt og drodla med det, og Ask (4 mnd) er s snill og rolig at jeg endelig har fÂtt tid til  oppdatere meg p nye medier. Ikke minst Web 2.0. Veeeeldig interessant, sÊrlig i og med at jeg studerer pedagogikk (praktisk) for tiden. De nye sosiokulturelle tankene/ lÊringsteoriene passer hÂnd i hanske med med det som skjer innen Web 2.0, men er utrolig mye vanskeligere  faktisk gjennomf¯re i praksis i skolen.

    Har vÊrt spent p opppf¯lging av ‘worksheet’-diskusjonen. Hva sa studentene? Har du bestemt deg for hva du gj¯r med det fremover? Jeg kom over det akkurat like etter at jeg hadde satt opp wordpress-blog med ftp-server, og punktlista di gav meg en skikkelig ‘flying start’ p en del greier. Har dessuten latt meg inspirere mye av det du kommer med, og merker n at jeg er p vei inn i mine egne greier.

    SÂ takk skal du ha! Det var igrunnen det jeg ville skrive, men har ikke helt visst hvor jeg skulle skrive det. Har en masse sp¯rsmÂl til deg angÂnde bloggingen din, men kan kanskje ta det senere (Du har ikke en faq liste tilfeldigvis? 🙂 HÂper alt stÂr bra til!

  16. […] For those of you who aren’t familiar with Michael Wesch, he’s an Assistant Professor of Cultural Anthropology at Kansas State who does digital ethnography, but the cool thing about him is how he makes these YouTube videos that get the point about social media and web 2.0 across in such a beautiful way – talk about merging form and content. See, here’s his most famous one (and yes, I’ve raved about it before): […]

Leave A Comment

Recommended Posts

Screenshot of a paragraph from a New York Times article published May 12, 2026. Text reads: "The price of tomatoes -tart bursts of flavor in salads and sandwiches — surged nearly 40 percent in April from a year ago on a combination of bad weather, high tariffs and climbing transportation costs."
AI STORIES

Genre glitches and unexpected promotional phrases as a sign of AI writing

A genre glitch is a characteristic of LLM-assisted writing where the text suddenly switches genre, typically inserting a short promotional phrase full of sensory details into an informational text. Genre glitches occur when a word in the generated text is heavily associated with a genre or context that is markedly […]

Top of a ransom note from Shinyhunters hacking group. Text reads: "SHINYHUNTERS rooting your systems since '19 ;) ShinyHunters has breached Instructure (again). Instead of contacting us to resolve it they ignored us and did some "security patches"."
Networked Politics University politics

UiB self-hosts the open source version of Canvas, so wasn’t affected by the breach

On May 1st Canvas announced a security breach, and then yesterday the system was hacked. The login page was replaced by a ransom note: if universities don’t pay up by 12 May, student data will be released. Here’s what the login page looked like yesterday: Way back in 2015, when […]

AI and algorithmic culture Networked Politics

AI-generated images, fascist aesthetics: Dieselbrølet and Heimatstrom

My German is pretty dodgy, so when I first saw Heimatstrom on Bluesky, shared by Roland Meyer, a professor of visual culture at Universität Zürich’s Digital Society Initiative, I misinterpreted it and thought it was a far-right campaign. But no, Heimatstrom is a group of left-wing environmentalists using fascist AI […]

Photo of a billboard ad at Oslo S train station showing a smiliing conductor and the text "Du må ikke sove. Joda, bare sov du."
AI STORIES

“Du må ikke sove”: a floating motif detached from its meaning (or: LLMs can write Norwegian but miss cultural references)

There’s a new ad for the train between Stavanger and Oslo in Norway that uses a line from Arnulf Øverland’s famous anti-fascist poem Du må ikke sove (“You must not sleep”). Du må ikke sove, you must not sleep, the ad says. And then it flips it, jovially, joda, bare […]

Academics in Norway: Sign this petition asking for research-based discussions of how to use AI in universities

I just signed a petition calling for Norwegian universities to use research expertise on AI when deciding how to implement it, rather than having decisions be made mostly administratively. ,  If you are a researcher in Norway, please read it and sign it if you agree – and share with anyone else who might be interested. The petition was written by three researchers at UiT: Maria Danielsen (a philosopher who completed her PhD in 2025 on AI and ethics, including discussions of art and working life), Knut Ørke (Norwegian as a second language), and Holger Pötzsch (a professor of media studies with many years of research on digital media, video games, disruption, and working life, among other topics).  This is not about preventing researchers from exploring AI methods in their research. It is about not uncritically accepting the hype that everyone must use AI everywhere without critical reflection. It is about not introducing Copilot as the default option in word processors, or training PhD candidates to believe they will fall behind if they do not use AI when writing articles, without proper academic discussion. Changes like these should be knowledge-based and discussed academically, not merely decided administratively, because they alter the epistemological foundations of research. Maria wrote to me a couple of months ago because she had read my opinion piece in Aftenposten in which I called for a strong brake on the use of language models in knowledge work. She was part of a committee tasked with developing UiT’s AI strategy and was concerned because there was so much hype and so few members of the committee with actual expertise in AI. I fully support the petition. There are probably some good uses for AI in research, but the uncritical, hype-driven insistence that we must simply adopt it everywhere is highly risky. There are many researchers in Norway with strong expertise in AI, language, ethics, working life, and culture. We must make use of this expertise. This is also partly about respect for research in the humanities, social sciences, psychology, and law. Introducing AI at universities and university colleges is not merely a technical issue, and perhaps not even primarily a technical one. It concerns much more: philosophy of science, methodological reflection, epistemology, writing, publishing, the working environment, and more. […]

screenshot of Grammarly - main text in the middle, names of experts on the left with reccomendations and on the right more info about the expert review feature
AI and algorithmic culture Teaching

Grammarly generated fake expert reviews “by” real scholars

Grammarly is a full on AI plagiarism machine now, generating text, citations (often irrelevant), “humanizing” the text to avoid AI checkers and so on. If you’re an author or scholar, they also have been impersonating and offering “feedback” in your name. Until yesterday, when they discontinued the Expert Review feature due to a class action lawsuit. Here are screenshots of how it worked.