Matt writes about starting with the default template and changing it as you notice the hordes of other bloggers using exactly the same template. A common enough experience, I imagine. But then he cites Manovich:
Now Manovich isn’t writing about weblogs, but… Nah. He’s wrong. It is incredibly unoriginal to keep the default settings. 50% of bloggers keep the default, and that’s OK, but it’s hardly original. Manovich is just being clever, right?
Matt takes this into the fascinating-sounding territory of whether there may in fact be problems with the separation of form and content that’s so sacred in the separation between CSS and HTML, and in other markup languages. My head won’t quite get round that though, it just sounds interesting, but my thoughts are too exhausted from all the student theses and essays I’m reading and assessing. This is hard work!