botched viral marketing
Via Lars: It seems the viral marketing company GoViral, who claim to be able to “seed” viral campaigns in 27 countries, rather botched an attempt to market Coca Cola Zero. A Swede using the user name “norge1” and an email address starting “norgeforum” posted links to two rather pathetic “fake” amateur videos. At FreakForum, one of the forums GoViral “seeded”, people figured out what was going on after he posted two links, and quickly enough they then found similar posts by the same user on nearly 50 other Norwegian forums.
Apart from the less than subtle “seeding”, the videos themselves are strikingly boring. In one video, the head trainer for the Norwegian soccer tema sits and watches TV or something while drinking coke (maybe I just don’t get this, being totally disinterested in football, but it seems extraordinarily boring and pointless?) and in the other a woman slaps her boyfriend repeatedly while trying on clothes and asking him whether they make her look fat. At the end of that video, the slogan for coke comes up. Go find the links by looking through the FreakForum posts – I don’t really feel like giving Coke more links and contributing to their campaign.
I’m not sure what the idea was, but it doesn’t look like a great way of marketing something to me.