Leevi Lehto in Ny poesi:

[P]ublishing in book form can be seen as a concession to the part of my potential readership that has not yet embraced the advantages of reading online. To me, book is a tool for marketing the online writer, not the other way round.

Read the rest of the article for more – and I’m thinking the man is right…

2 thoughts on “books are tools for marketing online writing

  1. Francois Lachance

    Jill, does Norwegian make the distinction between “marketing” and “promoting”? Or does Finnish? Other languages? I ask because “marketing” is usually conducted in the service of a sales transaction based on enconomy of exchanges whereas Leevi Lehto appears to be fostering the type of transactions related to economy of the gift. I say appears because the piece begs for more theorizing about the pooling (storage) activities as well as pointing or linking activities. The classical economy of the gift doesn’t quite capture the dynamics of the ascription of value being described for networked worlds.

  2. Jill

    I have no idea – you’re right though, marketing’s not really the right word. I probably just it because I’ve been hearing it so much lately…

Leave A Comment

Recommended Posts

Triple book talk: Watch James Dobson, Jussi Parikka and me discuss our 2023 books

Thanks to everyone who came to the triple book talk of three recent books on machine vision by James Dobson, Jussi Parikka and me, and thanks for excellent questions. Several people have emailed to asked if we recorded it, and yes we did! Here you go! James and Jussi’s books […]

Image on a black background of a human hand holding a graphic showing the word AI with a blue circuit board pattern inside surrounded by blurred blue and yellow dots and a concentric circular blue design.
AI and algorithmic culture Machine Vision

Four visual registers for imaginaries of machine vision

I’m thrilled to announce another publication from our European Research Council (ERC)-funded research project on Machine Vision: Gabriele de Setaand Anya Shchetvina‘s paper analysing how Chinese AI companies visually present machine vision technologies. They find that the Chinese machine vision imaginary is global, blue and competitive.  De Seta, Gabriele, and Anya Shchetvina. “Imagining Machine […]

Do people flock to talks about ChatGPT because they are scared?

Whenever I give talks about ChatGPT and LLMs, whether to ninth graders, businesses or journalists, I meet people who are hungry for information, who really want to understand this new technology. I’ve interpreted this as interest and a need to understand – but yesterday, Eirik Solheim said that every time […]