I should be an expert at pushing our World of Warcraft anthology online, after all, I’m a totally passionate blogger, right? Or at least, I am when I’m not more focused on looking after darling little Jessica (who’s now six weeks old and smiles!) Unfortunately it turns out that posting about the book feels kind of a bit dirty – I’m one of those pathetic academics who doesn’t want to get her hands dirty by actually “selling” something or presenting her research in a clear soundbite (“What was the most startling thing you found in your research on World of Warcraft?”). Of course, not wanting to sully one’s blog with anything commercial is a classic old-school blogger hangup that most of the pioneers and A-listers have got over by now (see my other book, Blogging, coming soon from Polity Press, pages ), so in between nappy changes I’ve been spending a few minutes here and there at least thinking of the many ways I could leverage web 2.0 to get the entire world reading our book. Because of course, everyone should be interested in it, don’t you think?

While I’m procrastinating about the whole thing, let me instead show you a YouTube video addressing similar issues.