Via Lars: It seems the viral marketing company GoViral, who claim to be able to “seed” viral campaigns in 27 countries, rather botched an attempt to market Coca Cola Zero. A Swede using the user name “norge1” and an email address starting […]

I’ve exhausted my liveblogging enthusiasm, but it doesn’t really matter since the videos of the presentations are being put up anyway. Kathleen’s talk on The Pleasure of the Blog was really interesting, and I’m excited that we’re thinking about similar things but […]

The creator of WordPress smiles al the time and speaks in a calm, friendly voice. He’s using quotes from jazz musicians on the screen (nicely captured by Kathleen) and then spins off connecting them to developing software with new quotable aphorisms – […]

A method of introducing new software by its simply suddenly being there, bottom-up introduction where it hopefully spreads from person to person, mouse to mouse. Method contrasts from top-down introduction of software where corporation simply orders everyone to use this. (Suw Charman, […]

I’m still not sure who’s here exactly. Yesterday we heard a rumour that almost everyone here was at one of the two previous BlogTalk, and that it was going to be a very closed social group. However, most people we’ve talked to […]

Lee Byrant showed Ross Mayfield’s graph describing what he calls the power law of participation. Lee Byrant’s talk was about a system they’d build to support knowledge sharing in an international law firm, and he was talking about the many different levels […]

[Kathleen’s post on this session is much better than mine…] Adolfo Estallela – blogs from communicative to connective artefacts Web 1.0: Social bounded situations. Social interactions were held through text and images. Technology was just a context. E.g. chat. Web 2.0 different: […]

Social software defined as only new things, largely because of a few events – one on social software, then consolidated when E-tech set down a separate group for social software. Left out listserves, email, MOOs, and the many other kinds of pre […]

Scott showed me George Bush “singing” U2’s anti-war song “Sunday, Bloody Sunday” – go have a look, it’s brilliant. Now I want a database of tiny videoclips of Bush, cut into word-by-word sections and catalogued so that I can type in a […]

Back in August, Torill was having trouble with her voicebox and wrote a post about her worries that she might lose her voice, finishing with this paragraph: Yes, I am scared today. Scared enough that I am deeply unhappy about the male […]