Bookchin and Shulgin’s DIY guide to creating should work pretty well for the aspiring blogger as well. I’d particularly note the Promotional Techniques:

  1. Attend and participate in major media art festivals, conferences and exhibitions.
    a. Physical
    b. Virtual

  2. Do not under any circumstances admit to paying entry fees, travel expenses or hotel accommodations.
  3. Avoid traditional forms of publicity. e.g. business cards.
  4. Do not readily admit to any institutional affiliation.
  5. Create and control your own mythology.
  6. Contradict yourself periodically in email, articles, interviews and in informal off-the-record conversation.
  7. Be sincere.
  8. Shock.
  9. Subvert (self and others).
  10. Maintain consistency in image and work.

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