I’m speaking at Stockton today about weblogs, the real talk that the audio conference a few weeks ago was leading up to. Here are the links I’ll be using.

Weblogs can be personal journals, learning journals, they’re searchable, etc – but most importantly: they’re networked. They cluster through links. Hundreds of different tools are developed for sorting the weblogs: Technorati, Blogdex, etc.

Weblogs as a tool for thinking and writing

From Rebecca Blood’s famous essay on weblogs:

Shortly after I began producing Rebecca’s Pocket I noticed two side effects I had not expected. First, I discovered my own interests. I thought I knew what I was interested in, but after linking stories for a few months I could see that I was much more interested in science, archaeology, and issues of injustice than I had realized. More importantly, I began to value more highly my own point of view. In composing my link text every day I carefully considered my own opinions and ideas, and I began to feel that my perspective was unique and important.

Steven Johnson described blogging as a mental workout:

It’s also been a great stimulus for me, working out new ideas in this public space — I’ve actually been about twice as productive as normal since I started maintaining the blog. The more I keep at it, the more it seems to me like a kind of intellectual version of going to the gym: having to post responses and ideas on a semi-regular basis, and having those ideas sharpened or shot down by such smart people, flexes the thinking/writing muscles in a great way. It’s the most fun I’ve had on the web since we started FEED seven years ago…

It’s public. Networked. You know people will read it. You get comments (review of Marie-Laure Ryan’s book on Grandtextauto where the author commented back; my post about SMSes in the States that raised lots of points I’d not have thought of myself)

Writing in the network

I’ll tell the story of Joel, who blogged a date, his date, who googled him, her friend the journalist, who wrote an article about it, how it hit the top of
Blogdex’s list, the bloggers at Metafilter who researched the background, Todd the journalist’s response.

–> power, traditional broadcast/print media vs distributed, networked media. Sim. Henry Jenkins.

Students – receiving comments from the people you write about (Line and the diarist). Distance collapses – or at least changes.

What blogs are like

Just about everyone at Stockton seems to have a readymade weblog. Have they seen how you start one if no one’s already made one for you? For instance, you go to Blogger.com, sign up, pick a template, click post and publish and bang, you’re on the web.

Weblogs are related to web diaries or web journals. There’s a continuum from very personal, confessional diary sites to topic-driven blogs where personal opinions and activities are never mentioned. Typically web journals have few links, while weblogs link a lot, but the genres overlap. Here’s a random Livejournal site; Umamitsunami, which is mostly personal (and has some great writing at times), but also includes links, and . Livejournal an example of a popular journal community. E.g. 37000 journals in New Jersey alone. Both web journals and weblogs have dated entries, reverse chronological order, often blogrolls, themes, status icons (current emotion, music being listened to, books being read)

Some blogs break with the standard list of half a dozen entries. Diveintomark is a mostly technical blog with some personal things. First post in full, rest just excerpted list. Surftrail has each entry on a separate page and uses different layout for different kinds of post: Vivaldi Weather; Hypertext Rhetoric; Typography.

distributed thinking

Weblogs are probably the first truly native genre to have developed on the web. It takes writing in the medium to really understand it – realising that what you write is actually becoming part of the network.

(Previous talks on blogs and learning: for media teachers in Oslo, and at UiB. In Norwegian.)


Discover more from Jill Walker Rettberg

Subscribe to get the latest posts sent to your email.

1 Comment

  1. RocknGo

    Blog on Blogs as a class
    This New Media Study class called Blog on Blogs. Among many things, blogging is “writing in the network. “…

Leave A Comment

Recommended Posts

Screenshot of a paragraph from a New York Times article published May 12, 2026. Text reads: "The price of tomatoes -tart bursts of flavor in salads and sandwiches — surged nearly 40 percent in April from a year ago on a combination of bad weather, high tariffs and climbing transportation costs."
AI STORIES

Genre glitches and unexpected promotional phrases as a sign of AI writing

A genre glitch is a characteristic of LLM-assisted writing where the text suddenly switches genre, typically inserting a short promotional phrase full of sensory details into an informational text. Genre glitches occur when a word in the generated text is heavily associated with a genre or context that is markedly […]

Top of a ransom note from Shinyhunters hacking group. Text reads: "SHINYHUNTERS rooting your systems since '19 ;) ShinyHunters has breached Instructure (again). Instead of contacting us to resolve it they ignored us and did some "security patches"."
Networked Politics University politics

UiB self-hosts the open source version of Canvas, so wasn’t affected by the breach

On May 1st Canvas announced a security breach, and then yesterday the system was hacked. The login page was replaced by a ransom note: if universities don’t pay up by 12 May, student data will be released. Here’s what the login page looked like yesterday: Way back in 2015, when […]

AI and algorithmic culture Networked Politics

AI-generated images, fascist aesthetics: Dieselbrølet and Heimatstrom

My German is pretty dodgy, so when I first saw Heimatstrom on Bluesky, shared by Roland Meyer, a professor of visual culture at Universität Zürich’s Digital Society Initiative, I misinterpreted it and thought it was a far-right campaign. But no, Heimatstrom is a group of left-wing environmentalists using fascist AI […]

Photo of a billboard ad at Oslo S train station showing a smiliing conductor and the text "Du må ikke sove. Joda, bare sov du."
AI STORIES

“Du må ikke sove”: a floating motif detached from its meaning (or: LLMs can write Norwegian but miss cultural references)

There’s a new ad for the train between Stavanger and Oslo in Norway that uses a line from Arnulf Øverland’s famous anti-fascist poem Du må ikke sove (“You must not sleep”). Du må ikke sove, you must not sleep, the ad says. And then it flips it, jovially, joda, bare […]

Academics in Norway: Sign this petition asking for research-based discussions of how to use AI in universities

I just signed a petition calling for Norwegian universities to use research expertise on AI when deciding how to implement it, rather than having decisions be made mostly administratively. ,  If you are a researcher in Norway, please read it and sign it if you agree – and share with anyone else who might be interested. The petition was written by three researchers at UiT: Maria Danielsen (a philosopher who completed her PhD in 2025 on AI and ethics, including discussions of art and working life), Knut Ørke (Norwegian as a second language), and Holger Pötzsch (a professor of media studies with many years of research on digital media, video games, disruption, and working life, among other topics).  This is not about preventing researchers from exploring AI methods in their research. It is about not uncritically accepting the hype that everyone must use AI everywhere without critical reflection. It is about not introducing Copilot as the default option in word processors, or training PhD candidates to believe they will fall behind if they do not use AI when writing articles, without proper academic discussion. Changes like these should be knowledge-based and discussed academically, not merely decided administratively, because they alter the epistemological foundations of research. Maria wrote to me a couple of months ago because she had read my opinion piece in Aftenposten in which I called for a strong brake on the use of language models in knowledge work. She was part of a committee tasked with developing UiT’s AI strategy and was concerned because there was so much hype and so few members of the committee with actual expertise in AI. I fully support the petition. There are probably some good uses for AI in research, but the uncritical, hype-driven insistence that we must simply adopt it everywhere is highly risky. There are many researchers in Norway with strong expertise in AI, language, ethics, working life, and culture. We must make use of this expertise. This is also partly about respect for research in the humanities, social sciences, psychology, and law. Introducing AI at universities and university colleges is not merely a technical issue, and perhaps not even primarily a technical one. It concerns much more: philosophy of science, methodological reflection, epistemology, writing, publishing, the working environment, and more. […]

screenshot of Grammarly - main text in the middle, names of experts on the left with reccomendations and on the right more info about the expert review feature
AI and algorithmic culture Teaching

Grammarly generated fake expert reviews “by” real scholars

Grammarly is a full on AI plagiarism machine now, generating text, citations (often irrelevant), “humanizing” the text to avoid AI checkers and so on. If you’re an author or scholar, they also have been impersonating and offering “feedback” in your name. Until yesterday, when they discontinued the Expert Review feature due to a class action lawsuit. Here are screenshots of how it worked.