Looks like PayPerPost has succumbed to the outcry about paid, advertising blog posts where bloggers don’t specify that they’re being paid to write about a product – their new Terms of Service require participating bloggers to disclose the fact that they’re paid to write about a product.

And with that, most of my ethical concerns about PayPerPost are laid to rest.

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  1. […] Anyway, the blog, which is apparently one of the most popular in Sweden, is called Blondinbella (blonde bella) and is written by Isabella Lˆwengrip, a seventeen year old high school student who started blogging to recruit members to the political party Moderatarne – but she discovered readers were far more interested in reading about what she was wearing. According to Dagens NÊringsliv, the larger part of her income is not from the advertisements from big brandnames, but from covert product placement – she’s paid to write positive reviews about products. And she doesn’t mention this to her readers. That’s not likely to go down too well – remember the debates about PayPerPost that led to their requiring bloggers to disclose that they were being paid? […]

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