Marketing research apparently shows that people are multi-tasking more and more while they use various media. We already knew that, really, I mean, when the television or newspaper doesn’t give you all the information you want, of course you’ll check it out online. Our main other activity while using media isn’t blogging or googling, though, it’s eating…

I was surprised at the finding (opinion? I’m not sure) that

media that can target, be timely, and deliver value to consumers – such as coupons/direct mail, radio, yellow pages, newspapers and newspaper inserts – increased in purchase influence

Really? I always simply throw out that junk mail, and the horrible inserts that come with newspapers, yuck, they go straight in the recycling. I imagined that was everyone else’s response too.

Are “Bigresearch.com” simply trying to sell direct mail and waste paper, or am I a total anomaly?

OK, time to go read the newspaper while I have some cereal… (hey, it’s still morning in Chicago!)

1 Comment

  1. writershall

    As an overly-avid computer user, this doesn’t surprise me. More often than not, I get too engrossed in what I’m doing to remember to eat, but when I do I’ll usually try to manage eating and doing something on the computer at the same time. Though, not having much space on my desk here at college, it’s kind of difficult to manage typing around a bowl of cereal.
    But as far as junk mail goes, I agree with you that I just throw it all out. If it looks interesting, I’ll scan through it briefly before tossing it. I’ve never gotten any junkmail worth saving.

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