how to find out how many facebook users each country has

I’d been wondering how journalists find out how many Facebook users there are in Norway – well, turns out it’s really simple.

screenshot from facebook

  1. Log in to Facebook.
  2. Wait till you see a Flyer in the left column. Click “Create” underneath it.
  3. Down where it says “Who should see this Flyer?” you choose Norway – or whatever country you’re interested in – and it tells you how many people you’ll be targeting.
  4. Play with it to find out how many Conservative, Single, Norwegian women between 40 and 50 who are Students have Facebook profiles , for instance. Or select another country for new fun – did you know, for instance, that Facebook-users in Chicago are considerably more likely to be female than male? That 5000 Google employees and 10000 Microsoft employees are on Facebook? That 113,000 US Facebookers are majoring in English?

Dagbladet has done the not really very hard work of figuring out how large a proportion of the population is a member in various countries – and reports that Norway is the clear winner. About a fifth of the population is on Facebook. Good grief. Also, Alexa reports that Facebook is now the most popular site in Norway. Yep, more popular than Google or YouTube or any of the Norwegian sites.

Oh, I think Dagbladet got the idea from
Update: Facebook changed their advertising system a little; now you click the link called “Advertisers” at the bottom of any Facebook page to get to this. Just pretend you’re creating an ad, same as described above.

30. October 2007 by Jill

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