[how to find out how many facebook users each country has]
I’d been wondering how journalists find out how many Facebook users there are in Norway - well, turns out it’s really simple.
- Log in to Facebook.
- Wait till you see a Flyer in the left column. Click “Create” underneath it.
- Down where it says “Who should see this Flyer?” you choose Norway - or whatever country you’re interested in - and it tells you how many people you’ll be targeting.
- Play with it to find out how many Conservative, Single, Norwegian women between 40 and 50 who are Students have Facebook profiles , for instance. Or select another country for new fun - did you know, for instance, that Facebook-users in Chicago are considerably more likely to be female than male? That 5000 Google employees and 10000 Microsoft employees are on Facebook? That 113,000 US Facebookers are majoring in English?
Dagbladet has done the not really very hard work of figuring out how large a proportion of the population is a member in various countries - and reports that Norway is the clear winner. About a fifth of the population is on Facebook. Good grief. Also, Alexa reports that Facebook is now the most popular site in Norway. Yep, more popular than Google or YouTube or any of the Norwegian sites.
Oh, I think Dagbladet got the idea from Kuttisme.no.
Update: Facebook changed their advertising system a little; now you click the link called “Advertisers” at the bottom of any Facebook page to get to this. Just pretend you’re creating an ad, same as described above.
October 31st, 2007 at 21:16
Maybe I’ve got it all wrong, but don’t you have to accept the membership in a network, such as the network you’re referring to called “Norway?” If this is true, the number of members does not say accurately how many Facebook members there are in Norway, just in the network called “Norway.” I vaguely remember choosing to enter this network when I created my account…
November 1st, 2007 at 15:07
No, this appears to be measuring actual users in Norway (either by IP number or based on where you said you live, I don’t know) rather than members in the Norway network, which you do have to sign up for. There are only 412,476 members of the Norway network, which you have to sign up for explicitly.
November 1st, 2007 at 15:31
Oh, my bad. I guess I’ll stop responding to the invitations to groups that ask you to “join, so we can count how many Norwegian Facebook members there are,” then :-)
November 2nd, 2007 at 10:49
I don’t know why but I can hardly trust those numbers. I’ve tried looking how many users like are are in FB (Italy, male, older than 27, university degree) and I get “less than 20″… well if that’s true half of these are in my office :-)
November 2nd, 2007 at 11:21
Maybe they’re all lying about their age?
January 18th, 2008 at 18:10
[…] Minnesota-based Viking Magazine is doing a short piece about Facebook’s popularity in Norway, and emailed to ask if I could answer some brief questions - of course I can. And so I had to go re-check how many Norwegians are currently on Facebook. Using the trusty old method of pretending I’m making an ad targeted to all Norwegians, I found that there are 1,042,240 Norwegians on Facebook. Or at least, there are 1,042,240 Facebook profiles claiming to be Norwegians - a few are probably fake. There are 4 721 600 people living in Norway, according to Statistics Norway. Some are temporary residents who might not brand themselves “Norwegian” on Facebook. Accepting these inaccuracies, that means that about 22% of the Norwegian population is on Facebook. Not a drastic rise since October, but still growing significantly. Filed under:General — Jill @ 18:10 [ ] […]
February 12th, 2008 at 16:37
[…] Lurer du pÃ¥ hvordan man kan finne ut dette, følg Jill’s enkle Facebook-oppskrift. […]
February 2nd, 2009 at 09:50
[…] >> Iar de aici am aflat cum sa fac sa vad cati utilizatori de Facebook sunt la aceasta ora in Romania si in alte tari. […]
July 2nd, 2009 at 16:03
[…] Burcher oma blogis ei kirjelda täpselt meetodit, kuidas kasutajate arvu riigiti mõõdetakse, ent see käib läbi FB reklaamitellimise liidese. Tundub, et tegu võib olla sama meetodiga, mida kirjeldatakse ühes teises blogis siin. […]