The current case study at BlogHer Business is about how Coach ran a campaign to have consumers design their own Coach bags. The company wanted to engage a younger market, and the campaign was successful: they had 3200 submissions and had 6 […]

I loved the first case studies presented at BlogHer Business, and the BlogHer 2009 Women in Social Media Survey was really interesting too, but by now I’m getting a little disgruntled. Two hours and ten minutes of continuous talking from stage is […]

Allstate is a major insurance companies in the US and when they started working with social media they ran into a lot of resistance from the company itself, especially from the legal department. The liability issues for an insurance company are immense […]

I absolutely loved Cory Doctorow’s Little Brother, a young adult novel set in a very-near-future San Francisco where high school students’ every move is tracked by censorware in their laptops and on the school network and surveillance devices in the hallways. Of […]

I’m in Chicago, ready to attend BlogHer Business this morning and BlogHer itself tomorrow and the next day. I’m excited: I’ve been curious about these conferences since I read about the first one several years ago, and I’m happy things finally worked […]

A few weeks ago I was asked to give a talk on Twitter, but the dates didn’t work out – so I compiled a list of Norwegian experts who I think would do a great job speaking about social media. Some of […]

I gave a talk today for the staff of Bergens Tidende, one of our regional newspapers, on social media and journalism. Slides and links follow – all in Norwegian. Journalistikk i og med sosiale medier View more presentations from Jill Rettberg. Takk […]

I posted a draft of the paper I’m working on on Google Docs on Friday and asked for feedback and help – and already more than thirty people have looked at it and five people have left comments – and of course […]

Twitter has become huge in Norway, and recently newspapers like Dagbladet.no started embedding unfiltered feeds of tweets about a topic in their articles. So if you tag a tweet #aker it’ll show up in articles about Kjell-Inge R¯kke, one of Norway’s richest […]

An experiment: here’s the current draft of the paper I’m writing on ways in which social media visualise and narrativise their users historical data, providing us with new kinds of mirrors in which to see ourselves and decide who we are. Here’s […]