Jamie Blustein alerted me to the cover story of the latest issue of Interactions, ACM’s magazine, which is by Jim Miller and about immersive gaming and storytelling. Here’s the abstract: if you’re lucky your library or university might have a subscription and you’ll be able to click right through to the PDF. The article is about Exocog, which was “.a set of Web sites that provided a five-week experiment in this new realm.” I see Jim Miller’s also listed as the contact person at Exocog.com for people who might want to know more about immersive marketing. Must explore this.
Let me show you how art and culture drive technological development.
Stephen Harlow
I don’t have access to that article either, 🙁 but I was able to read the original case study which shares much of the same content.
A fascinating application of new narrative concepts. Interesting that it is the marketers who, in search of new ways of getting their messages to stick, are investigating this area.