Looks like PayPerPost has succumbed to the outcry about paid, advertising blog posts where bloggers don’t specify that they’re being paid to write about a product - their new Terms of Service require participating bloggers to disclose the fact that they’re paid to write about a product.
And with that, most of my ethical concerns about PayPerPost are laid to rest.
I'm Jill Walker Rettberg, an associate professor at the University of Bergen, and I do research on how people tell stories online. I'm affiliated with the Department of Linguistic, Literary and Aesthetic Studies. I've been a research blogger since October 2000.
I'm usually best contacted by email.
earlier archives: 2003 february : january
2002 december : november : october : september : august : july : june : may : april : march : february : january 2001 december : november : october : september : august : july : june : may : april : march : february : january 2000 december : november : october
June 2008: Blogging, a book by Jill Walker Rettberg, published by Polity Press. (Table of Contents)
May 2008: Digital Culture, Play, and Identity: A World of Warcraft Reader, co-edited by yours truly and Hilde G. Corneliussen, Cambridge, MA: MIT Press, 2008.
Browse my other publications on electronic literature, electronic art and weblogs. I also enjoy speaking in public, for general and specialised audiences, and I've posted summaries of many of my talks and presentations to the blog.
Powered by WordPress
June 26th, 2008 at 22:14
[…] Anyway, the blog, which is apparently one of the most popular in Sweden, is called Blondinbella (blonde bella) and is written by Isabella Löwengrip, a seventeen year old high school student who started blogging to recruit members to the political party Moderatarne - but she discovered readers were far more interested in reading about what she was wearing. According to Dagens Næringsliv, the larger part of her income is not from the advertisements from big brandnames, but from covert product placement - she’s paid to write positive reviews about products. And she doesn’t mention this to her readers. That’s not likely to go down too well - remember the debates about PayPerPost that led to their requiring bloggers to disclose that they were being paid? […]