Internationally, Microsoft is one of the companies with the most bloggers – though that’s probably not too surprising since they’re also one of the biggest companies, with something like 60-70,000 employees globally and growing. Robert Scoble, one of the most profilific Microsoft bloggers (though no longer at the company), writes extensively and very enthusiastically about the Microsoft blogging in the first chapter of Naked Conversations (the thesis being that mostly due to blogs, people no longer see Microsoft as the evil empire). Lilia Efimova’s case study of Microsoft blogs is another interesting documentation and discussion of this.

Last month, when I gave a talk on corporate blogs for Microsoft Norway’s online services group, they told me that they didn’t know of any Microsoft employees blogging in Norway – or rather, some have personal blogs but never identify themselves as Microsoft employees and they blog about things that have to do with Microsoft. They’re planning on starting, though.

So quite possibly, Kristine J¯rgensen’s blog Lycitea’s Adventures is the first Norwegian Microsoft blog. Kristine did her MA here in Bergen and has just finished her PhD on games in Copenhagen – and as avid readers may remember, she got a cushy job as Microsoft Norway’s x-box lifestyle specialist. (X-box lifestyle? Ah well, whatever.)

I’m also happy to see it because I’m teaching “Corporate blogging” today, and giving a talk about it to Chess on Friday, so more Norwegian examples are great!

Leave A Comment

Recommended Posts

Triple book talk: Watch James Dobson, Jussi Parikka and me discuss our 2023 books

Thanks to everyone who came to the triple book talk of three recent books on machine vision by James Dobson, Jussi Parikka and me, and thanks for excellent questions. Several people have emailed to asked if we recorded it, and yes we did! Here you go! James and Jussi’s books […]

Image on a black background of a human hand holding a graphic showing the word AI with a blue circuit board pattern inside surrounded by blurred blue and yellow dots and a concentric circular blue design.
AI and algorithmic culture Machine Vision

Four visual registers for imaginaries of machine vision

I’m thrilled to announce another publication from our European Research Council (ERC)-funded research project on Machine Vision: Gabriele de Setaand Anya Shchetvina‘s paper analysing how Chinese AI companies visually present machine vision technologies. They find that the Chinese machine vision imaginary is global, blue and competitive.  De Seta, Gabriele, and Anya Shchetvina. “Imagining Machine […]

Do people flock to talks about ChatGPT because they are scared?

Whenever I give talks about ChatGPT and LLMs, whether to ninth graders, businesses or journalists, I meet people who are hungry for information, who really want to understand this new technology. I’ve interpreted this as interest and a need to understand – but yesterday, Eirik Solheim said that every time […]