can you calculate the return on investment for social networks?

Frogloop (“Catalyzing Expertise in Non-Profit Online Communications”) think you can. They even offer a tool for calculating exactly how much return your ten hours a week in Facebook will give – assuming you’re a non-profit running a campaign solely intended to bring in donations, anyway. The number of variables is frightening, but still one-dimensional – surely the value of social networks goes way beyond simply collecting dollars and cents, kroner and ¯re?

screenshot of Frogloop's calculator
(This screenshot only shows the top of the calculator – trust me, you’ve got to look for yourself, the level of detail is astounding.)

20. August 2007 by Jill
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