in norway teenaged girls are the most-read bloggers
Internationally, it seems that the most popular blogs are about gadgets, technology, politics and weird web finds, at least if we can trust Technorati’s ranking list. In Norway, the most popular blogs are written by teenaged girls, like 14-year-old “Voe“, who’s the subject of a long and interesting article about the phenomenon in Aftenposten (if you can’t read Norwegian, you can get an idea of the content using Google Translate) Another extremely popular teenaged blogger is Lars Tangen, a sixteen year old who writes about makeup and the lifestyle of a gay, teenaged blogger.
I’m not sure why these blogs are so extremely popular in Norway. Voe apparently has 60,000 readers a day, which in a country of about 4.5 million people is astounding. There must be some kind of critical mass that builds and suddenly, hey presto, that’s what people in this culture think blogging is about. There has been a lot of media hype about the phenomenon too, and especially about how much money teens can (occasionally) make from product placement, ads and sponsorship agreements. I’m sure many teens are attracted by that possibility, no matter that most bloggers make nothing.
I love this quote from Lars Tangen in the Aftenposten article:
Det meste av det jeg skriver, er sant, men jeg forbedrer og raffinerer litt. En gang tok jeg pÂ meg en bukse fra H&M og skrev at den var fra Gucci. Folk elsker Â lese om noen som er bedre enn dem. Det er jo ikke jeg, men jeg later som. (“Most of what I write is true, but I improve and refine it a little. Once I put on a pair of trousers from H&M and wrote that they were from Gucci. People love to read about someone who’s better than them. I’m not, but I pretend to be.”)
In 2008, the Norwegian Bureau of Statistics found that 18% of 16-24 year olds had published their own blog in the last three months. That’s pretty amazing.