eating is most popular multi-tasking activity while using media

Marketing research apparently shows that people are multi-tasking more and more while they use various media. We already knew that, really, I mean, when the television or newspaper doesn’t give you all the information you want, of course you’ll check it out online. Our main other activity while using media isn’t blogging or googling, though, it’s eating…

I was surprised at the finding (opinion? I’m not sure) that

media that can target, be timely, and deliver value to consumers – such as coupons/direct mail, radio, yellow pages, newspapers and newspaper inserts – increased in purchase influence

Really? I always simply throw out that junk mail, and the horrible inserts that come with newspapers, yuck, they go straight in the recycling. I imagined that was everyone else’s response too.

Are “Bigresearch.com” simply trying to sell direct mail and waste paper, or am I a total anomaly?

OK, time to go read the newspaper while I have some cereal… (hey, it’s still morning in Chicago!)

24. January 2008 by Jill
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