Month: July 2009

my first day at blogher: swag, sponsors and mummyblogging

1500 bloggers is a lot of people, I realised when I walked into the huge ballroom filled with round, white-tableclothed tables fitting 10 people each. Everyone at the table immediately started introducing themselves: “Hi, I’m Amy of Up With Moms“, “Hi, I’m […]

case study: design a coach tote

The current case study at BlogHer Business is about how Coach ran a campaign to have consumers design their own Coach bags. The company wanted to engage a younger market, and the campaign was successful: they had 3200 submissions and had 6 […]

not so great aspects of blogher business

I loved the first case studies presented at BlogHer Business, and the BlogHer 2009 Women in Social Media Survey was really interesting too, but by now I’m getting a little disgruntled. Two hours and ten minutes of continuous talking from stage is […]

teaching kids about censorware and privacy

I absolutely loved Cory Doctorow’s Little Brother, a young adult novel set in a very-near-future San Francisco where high school students’ every move is tracked by censorware in their laptops and on the school network and surveillance devices in the hallways. Of […]

BlogHer here I come!

I’m in Chicago, ready to attend BlogHer Business this morning and BlogHer itself tomorrow and the next day. I’m excited: I’ve been curious about these conferences since I read about the first one several years ago, and I’m happy things finally worked […]