it’s not new media, it’s a new relationship
They think this is ‘new media.’ And they think thatís something they need to try. (I would have hoped theyíd have come to that conclusion about 12 years ago.) Of course, itís not just new media. This should be a new relationship. It should be about discovering and joining in a conversation.
I saw another sign of this at the BBC the other day when staffers kept fretting about filling a blog, as if it were a show rundown or a blank page. I told them to stop looking it that way and instead to take the advice Iím giving my students: Find the conversation. Join in. Contribute to it ó indeed, contribute journalism, answering questions, finding facts, fact-checking the ones that are there. But to do that ó beware ó you have to talk at a human level with other humans with opinions (who donít want to talk to a closed door).
Makes me happy not to be in a new media department. Rather a different approach, really.